SEOMAJOR Search Engine Optimization Services
Search engine optimization is essentially the process of increasing the quality and amount of traffic to a website from search engines by ranking higher in SERPs for targeted keywords. It is achieved by structuring your web pages in a W3C standard so that they must be user friendly and are easily read and indexed by search engines crawlers.
Why is it so important?
Why should I optimize my site for Search Engines?
According to the latest (Feb – 2008) statistics, search engines sends in the excess of 43.7 % of the total traffic to the websites all over the web. Rest of the traffic comes from other online channels as Social Media, web application sites, direct visits, forums, blogs etc.
That high percentage of web traffic is the indication of how much search engine optimization will increase your website traffic if your site is presented earlier in its SERPs. Traffic to you site may shoot up from couple of thousands to even few millions of unique visits per month depending upon the offerings you provide.. As the visitors mostly go through the top 3 pages to get what they are looking for, so the rankings in the excess of top 30 for the relevant keywords will surely tend to increase the volume of traffic.
Even it’s possible to optimize your site for other forms of SERPs as well like image, local or industry specific vertical searches depending on your product’s brand and its market (whether your presence is regional or global).
So our SEO Company makes sure that every website of our client must be properly optimized and it gets the maximum relevant traffic out of search engines. Our SEO Services helps you to harness maximum return on investment by generating high quality traffic from SEs.
The factors which determine the website rankings are both internal and external factors. Good SEO is a very complicated task. In order to achieve higher rankings your site must be more than just recognizable by search engine crawlers. It must satisfy a criteria’s set by search engines that not only gets the site cataloged, but can also make it more qualitative above other sites that fall in the same category or subject range. There are at least over 300 criteria sets which need to be evaluated for higher SERPs like site popularity, content theme, quality of back links, anchor text, Site maturity, W3C compliancy, keyword density etc.
SEO is all about strategic planning and implementation of ideas according to the business requirements. We use methodologies in accordance with Search Engines ever changing algorithms. We keep strategies organic and goal specific to accomplish the desired SERP results in most cost effective way.
See there is a common misconception in the minds of people that SEO is all about submitting your website here- there and that's it! Even if whoever do this- (Well there are many around – I saw lots in forums offering these Tricky submissions – selling stumbles, diggs, spamming Wikipedia etc) they never retain their rankings for even a month and got banned on many of those sites. Search engine optimization is continuous process – it’s about gaining SERPs Rankings and retaining it.
So here is the list of some of the essential steps we follow to making your website successful by generating higher traffic for a long term with secured Search Engine Rankings:
Review your site : This is the 1st step we perform whenever we take on a new client. It is imperative that your site must be examined before implementing SEO steps for any issues that might hinder your rankings.
It’s obviously good to 1st know the venture on which you are about to implement marketing strategies.
This is achieved through the extensive research & analysis of the business market and the targeted audience. We have to identify the trend, based on the key parameters like the time frame & consumer requirement statistics. Then there is a need to explore your products and the respective quality market.
Finally make a presentation based on the above analysis and general site related issues (listed below) to create a strategy which suits your products and business needs. There are lot many other things we analyze before digging into quotations and developing strategies. Read More
Keyword Research : Keyword research of course is one of the critical steps for a successful website. We do keyword analysis (using word tracker and lot many other good tools) in accordance with the products and services you offer. By making a complete detailed report of what keywords your potential customers are entering when searching and what keywords your competitors are targeting.
Sensitivity of this step is so high that its accurate implementation will transform your website to highly traffic generating online business with increased revenues. Read More
Competition Analysis : We do strategic assessment of the strengths and weakness of your current and potential competitor by finding out what SEO tactics they used to attain their SERP rankings. We make a detailed report of all aspects of each competitor's online marketing strategy and chalk out action plan of what effective steps need to be taken to implement the best of them.Read More
Website’s Design & Functionality : This step is about checking site’s Search Engine Friendliness. It should be product centric, it is absolutely necessary for customer conversion and brand reputation .Is your contact form or shopping cart easy to use? Is it easy to navigate? Looking for broken links, accessibility factors etc.
It’s to check the site structure for relevant informational pages in accordance with your product. There should be a theme based structure which compels visitors to hang around and buy products.
Checking the URLs optimizations like www.domain.com/page-name is the best way to structure your pages. Checking for proper URL redirects (301 redirects). Appling professional solutions for URL propagations so as not to attract Search Engines penalties. It’s really most important to analyze its aesthetic appeal to your customers and is it highlighting your product effectively!
Codes, Metatags and Internal Linking Structure plays a major role in Optimization process. Looking for website’sW3C compliancy. Is it Section 508 compliant? W3C compliance entails clean code without errors (Check your site’s validity at W3C validator ). Need to check whether each page’s Meta tags accurately reflect the content of the page. Does you choose proper keywords from popular searches w.r.t. your business). Plus over 100 such important checks to implement a search engine friendly design according to the theme of the product and its functionality.Read More
Ranking and Traffic Analysis : This step involves building a strategy by analyzing the behaviors of your existing visitors, and measuring the effectiveness of your previous web marketing activities. Evaluation of traffic from various sources including referrals from search engines based on the keywords. It helps in implementing more efficient targeted search marketing campaigns for our clients.Read More
Getting Quality Inbound Links : Implementing a strategy to get relevant links pointing to your web site. Packing your site with useful content. Having relevant content will compels people to naturally link to you because your site will be valuable to them and their visitors.
Furthermore submission of your site to relevant online directories, writing featured testimonials, writing product centric articles, newsletters, Community Engagement through Social Media and lot other authenticated ways to enhance your site’s inbound links. Read More
Conversion and ROI Analysis : Finally a performance measure to evaluate the investment we did by comparing the magnitude of gains to the investment costs.
We try our best to make sure that ROI always shows a positive value and it frankly does. Read More
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