Complete Glossary of Internet Marketing Terms
We have arranged all the terms are in alphabetical order with a brief description and are cross-referenced with links to additional related terms and resources, wherever they seems necessary.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 - 9
Search engine results pages (SERPs)
The pages of results that are returned by a search engine after an Internet user searches for a specific word or topic in the search box.
Search engine optimization (SEO)
It is essentially the process of increasing the quality and amount of traffic to a website from search engines by ranking higher in SERPs for targeted keywords.
Search engine spam
It’s the term used for the method used by some spammers to artificially influence the search engine’s ranking by using deceptive techniques of link buildings and other black hat ways.
Spamdexing
It stands for those unethical business practices used to rank high with search engines. e.g. activities such as excessively repeating keywords in comment tags or placing keywords on a web page in a font color that matches the background color.
Seeded
It stands for the process of “loading” a search crawler with URLs to examine.
Search profiling
It’s an observatory method in which marketers use the behaviors and actions of Internet users to target other users with similar interests.
Social bookmarking
It’s a way for internet users to store, classify, share, and search bookmarks of their favorite websites.
Shopping Search
This stands for shopping specific search engines which allow visitors to look for products and prices in a search environment.
Social-media optimization
It’s the methods for publicizing products and services using social media sites, online communities’ websites.
SEM (Search engine marketing)
It’s the process of marketing a website for improved search engine results, often including paid advertising along with combination of search engine optimization techniques.
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We did try our best to verify the accuracy of definitions in this glossary in accordance with the latest marketing trends. But still if there were any errors, omissions or double interpretations then we regret for that. If you think any of these terms may be define more reasonably or you can’t find any term you want explaining then please suggest it to us. We will update it in the glossary’s database.
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