Complete Glossary of Internet Marketing Terms
We have arranged all the terms are in alphabetical order with a brief description and are cross-referenced with links to additional related terms and resources, wherever they seems necessary.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 - 9
Rank
Its stands for an ad's standing in comparison to other ads based on the graphical click-through rate. Rank provides advertisers with information on an ad's performance across other sites.
Reach
It’s those unique web users that visited the site over the course of the reporting period also known as non duplicated audience.
Referrer
It refers to that URL that user clicked to arrive at your web page. This is mostly recorded in log files via the web server software.
Robots
These are the computer programs that visit a web site based on links and extract all the information from those pages to store in search engines database which further ranked the pages based on their algorithms.
RSS feed
It’s a syndication feed that grabs news, blogs, or other latest activities to presents the reader with up-to date information on the particular subject.
ROI
Stands for Return on investment. It’s a term describing the calculation of the financial return on a Internet marketing or advertising initiative with the inputs cost.
Reciprocal Link
It’s a web promotion technique in which a link on a web site is placed on an agreement by two site owners to exchange links.
Robots.txt
It’s a file placed in the root directory of a website to keep some web pages from being indexed by search engines.
Redirect
It’s a method to send visitors to a new web page either automatically by using the meta refresh tag or HTTP status code.
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We did try our best to verify the accuracy of definitions in this glossary in accordance with the latest marketing trends. But still if there were any errors, omissions or double interpretations then we regret for that. If you think any of these terms may be define more reasonably or you can’t find any term you want explaining then please suggest it to us. We will update it in the glossary’s database.
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