Complete Glossary of Internet Marketing Terms
We have arranged all the terms are in alphabetical order with a brief description and are cross-referenced with links to additional related terms and resources, wherever they seems necessary.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 - 9
Cookie
It’s basically a message given to a web browser by a web server. It’s the information stored on a user's computer by a web site so preferences are remembered on future requests and logins.
Cache
It is a block of memory for temporary storage of data for frequently accessed information. Retrieval of the information is faster from the cache than the originating source. There are many types of cache including RAM cache, secondary cache, disk cache, and cache memory etc.
CGI (Common Gateway Interface)
It refers to interface-creation scripting program that allows web pages to be made on the fly based on information from buttons, checkboxes, text input, etc. Most of the web forms often use CGI scripts to send information to server and vice versa.
Cloaking
Cloaking describes the deceptive techniques of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing.
Copyrighting
It’s the art of creating web page copy that is unique and qualitative according to the theme of the site and also which is compelling enough for visitors to perform the action according to your desire.
Conversion Rate
It’s the statistic measurement criteria used for online marketing. It’s the ratio of the number of visitors who take a desired action (fill out form, make purchase, etc.) to the number of visitors who view the page.
Click-through rate
It’s a way of measuring the success of an online advertising campaign. CTR is obtained by dividing the number of users who clicked on an ad by the number of times the ad was delivered.
Content management systems (CMS)
It’s a software system used for the management of the content and updation of your website. CMS facilitates the easy organization, control, and publication of a large body of documents online.
Content-rich doorways
It refers to doorway pages that contain lots of heavily keyword-optimized content just to get higher SERP placements.
Crawlers
These are the search engine programs that “crawl” from one site to another, following the links given to them and include them in their index.
Cross-channel tracking
It’s a feature that allows PPC users to track their PPC programs with different cookies on different computers.
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We did try our best to verify the accuracy of definitions in this glossary in accordance with the latest marketing trends. But still if there were any errors, omissions or double interpretations then we regret for that. If you think any of these terms may be define more reasonably or you can’t find any term you want explaining then please suggest it to us. We will update it in the glossary’s database.
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